Southeast Asia business

Thailand Just Convinced 100 Companies to Bet on Your Longevity — Here’s the Playbook

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Every few years, a country tries to rebrand itself around a big idea. Dubai bet on being the world’s business hub. Singapore bet on becoming Asia’s financial and medical nerve center. On September 9, 2026, Thailand placed its own bet — not on finance, not on manufacturing, but on helping people live longer, healthier lives, … Read more

Thailand Is Quietly Building a $42 Billion Wellness Empire — And It Wants to Be Top 5 in the World

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Bangkok has never been shy about branding itself as a tourist paradise. But behind the beach resorts and street food tours, a much bigger and far less visible industry is reshaping the Thai economy: wellness. Not spa days and yoga retreats in the casual sense, but a formal, fast-growing sector that Thai health executives now … Read more