JULY 1st, 2001 (New York, New York) - Ad4ever Inc., a developer of proven effective interactive advertising technology, and Eurocom Cellular Communications, sole agent of Nokia (NYSE: NOK) mobile phones in Israel, today announced that they have partnered to launch Nokia's 6210 mobile phone on the internet.
The online campaign utilizing Ad4ever's TopLayer™ technology, designed to improve online advertising effectiveness appears on msn.co.il.
This campaign comes following reports of click-through-rates (CTRs) of 25% on campaigns using Ad4ever's TopLayer™ technology.
Eurocom chose to work with Ad4ever in developing Nokia's 6210 online campaign for the highest possible effectiveness in utilizing the Internet's multi-media platform in emphasizing the mobile phone's unique features. Amongst these numerous features are Internet by WAP access along with high-speed data support, an option to synchronize the phone with computer, infra-red and an extended calendar.
Using Ad4ever's TopLayer™ technology the Nokia 6210 surprisingly appears on a transparent layer above the conventional web site on the user's screen. It appears as an interactive, animated three-dimensional object complete with greeting. With this campaign Nokia is the first company to utilize Ad4ever's new 3D capabilities.
The ads are non-intrusive, lasting for four seconds before disappearing from the middle of the viewer's computer monitor. The campaign incorporates a friendly reminder which travels the screen as viewers scroll down,
staying with the user while on the page in a way that traditional banner ads do not.
People may choose to interact with the three-dimensional ad and receive more information about the Nokia 6210's features without leaving the sponsored web site.
"We believe that by using Ad4ever's technology we will be able to gain more effective use of the Internet as an integral part of our advertising campaign,
" said Ophira Avishay, marcom manager of Eurocom Cellular Communications Israel.
"We are pleased to launch an effective online campaign incorporating full-screen animation and smooth motion."
"We are pleased to work with Eurocom Cellular Communications in creating an interactive online advertising campaign utilizing technology which has been proven effective,
" said Sivan Tafla, chief executive officer of Ad4ever.
"With the use of Ad4ever's tracking and intelligent reporting services Eurocom will be able to view its return on investment in a more efficient manner."
About Ad4ever
Ad4ever provides the advertising community with an effective online advertising technology. Its proven technology has the highest CTRs in online advertising, up to one hundred times that of banners. Advertisers maximize their return on advertising investment through personalization, tracking and smart reporting with Ad4ever's TopLayer™ technology. The patent-pending TopLayer™ technology utilizes interactive, attention-grabbing rich media content, which appears on a transparent layer above any web site.It provides solutions utilizing a three-phase method: Teaser, Reminder, and Movie.
Founded in August 1999, the company is headquartered in New York City, with its development center in Ramat-Gan, Israel.
For more information, please visit www.ad4ever.com
About Eurocom Eurocom Cellular Communications is the sole agent of Nokia mobile phones and accessories in Israel. Established in 1993, Eurocom Cellular Communications has achieved a 50% market share, using its nationwide distribution network. The company is at the forefront in bringing to the Israeli market new generations of cellular communications products, combining traditional voice communications with data and Internet. For more information, visit www.nokia.co.il
Contact: Devora Goldenberg, Koteret Group, telephone 972 3 561 1424; mobile 972 54 675 359; e-mail devora_g@koteret-pr.co.il
To view a demonstration of the campaign click http://www.msn.co.il/page/9.asp